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The strategic partnership between Raqmiyat and Masafi has helped the latter create a paperless environment saving over two million pages of paper per year and reducing the company’s carbon foot print. Raqmiyat, which has maintained a strong partnership with Oracle over the last few years and is officially designated to implement and provide solutions on Oracle’s e-Business suite and Oracle Technology suite, nominated Masafi for its implementation of initiatives directed towards protecting the environment and saving energy and resource costs. Criteria for the awards included the reduction of overhead costs associated with the value chain; creation of value by instilling a greater dependency on systems and self service; design of a fully integrated solution comprising Oracle E-Business Suite (EBS), CRM, Supply chain, Oracle Discoverer and the use of IT to provide automated environmentally friendly solutions.

“Oracle, our customers and our partners are continually discovering innovative uses for Oracle technology and deploying ground-breaking solutions and best practices to address customer need,” said Jeb Dasteel, Senior Vice President and Chief Customer Officer, Oracle. “The Oracle Excellence Awards offers Oracle a unique opportunity to honor our customers and partners for their continued dedication to driving business value and success in the industry.”

According to Masafi officials, the implementation of Oracle solutions helped in streamlining the manufacturing, distribution, time and labor attendance systems and reimbursement processes using electronic purchase orders approvals, invoicing, and tracking reports to achieve a paperless environment, saving over two million pages of paper per year and reducing the company’s carbon footprint. The online workflow approval for requisitions, purchase orders and internal memos has saved the unnecessary flow of papers within the company. Masafi also implemented an online Oracle Self-Service Human Resource software module (SSHR), automating HR functions and giving employees access to functionality such as updates on leave records and contact details, online requests generation & approvals; thus optimizing the company’s time and resources. With the implementation of Oracle SSHR online services, Masafi has saved 500 man-hours and 15,000 sheets of printing paper per annum. During the initial stages of the implementation, Raqmiyat had assured Masafi that the utilization of Oracle’s integrated suite of solutions would play a major role in helping the company achieve its set sustainability objectives.

Receiving the award, Tapas Roy, said, “This is truly a remarkable win for Masafi, which is a fitting testament to its strong and continued commitment towards sustainability and innovation. Masafi takes pride in being the first company in the Middle East to be recognized for this award from Oracle and places both Raqmiyat and the Middle East region on the map for its sustainable IT practices, innovation and move towards adopting more ‘green’ initiatives. Being recognized amongst the world’s leading companies at Oracle OpenWorld gives us the inspiration and the confidence to be true to our commitment of providing our customers with strategic services and solutions that can help them be one step ahead of the competition.”

Masafi was also able to key in reduction in energy costs and has helped extend the life of company assets. The move has helped integrate systems like Oracle EBS, Van Sales Depot, CRM application, MIS reporting tool to reduce capital and operational expenses and achieved an estimated 10 per cent to 15 per cent annual energy savings. It has also helped in simplifying the company’s IT administration and infrastructure without sacrificing processing capacity, scalability, reliability, and high performance. The online availability of all documentation, processes, records and transactional help has improved the accessibility and management with saving & reduction on paper consumption.

"We are humbled and honored to be named as one of the top winners in this prestigious award, which reflects the strong stance we have made towards promoting the adoption of more 'green' policies and guidelines," said Mr. Yunus Dohadwala, CFO, Masafi. "This recognition gives us the confidence to continue our sustainability efforts and inspire other companies to follow. We would also like to thank Raqmiyat for their implementation of the strategic Oracle solutions that have helped us achieve positive results."